Be your genuine self with a refresh.

Be Proper Eu.

Proper Eu provides and focuses on quality and professional services that encourage genuine personal enhancement and knowledge to create a new happy and healthy being.


Proper Eu is a medical and aesthetics center located in Caledonia, serving the Southeast Grand Rapids area.

We provide unisex services to make everyone look and feel their best. Our staff is here to support your vision and unlock your genuine self.

We focus on aesthetics medicine including wrinkle relaxers, fillers, acne treatments, collagen stimulation therapies with microneedling and Platelet Rich Plasma (PRP), hair loss and rejuvenation and PDO thread lifts. Our broad array of esthetician services improve skin’s appearance like no-other. Not only that, but improve your well-being inside with bioidentical hormone replacement, IV infusion therapy, medical massage and more. 

A Full Service Experience

Sign that says Bioidentical Hormones

Hormone Replacement Therapy

This treatment delivers anti-aging benefits, promotes sexual wellness, and is a hormone balancing treatment for men and women who want to enhance health and wellness, increase their energy levels, and reverse some of the more common signs and symptoms of aging.

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Esthetician Services

DiamondGlow, Chemical Peels, Microdermabrasion, Dermaplaning, Acne Facials and Hyperpigmentation Treatments are among the many services we offer. With facial options ranging from surface level to deep, we have just the treatments for you.

Neuromodulators & Fillers

Wrinkle relaxers

We offer Botox, Dysport, and Xeomin neuromodulators or 'wrinkles relaxers'. Wrinkle relaxers are strategically injected to decrease muscle movement. This helps to prevent future wrinkle formations, relax muscles for 'lip flips', activate muscles for a lift, treat TMJ, excessive sweating, headaches and much more.

Acne treatments

Acne Treatment

Here at Proper Eu, we personally understand your acne struggles, because we have struggled in the past too. Acne is not a one size fits all; get your customized treatment plan and see true results.


PDO Thread Lifts

Polydioxanone Threads (PDO) are used to gently lift the skin while stimulating collagen and reducing the appearance of fine lines and wrinkles. This non-invasive face lift treats drooping or sagging skin on the face and body.

Hair Rejuvenation

Hair Rejuvenation

Hair loss can be related to internal and external factors. We have a number of services to stimulate hair growth providing you with a fuller head of hair.

Microneedling & PRP

Platelet-Rich Plasma (PRP)

Platelet-rich plasma, also known as PRP, is a powerful substance found within your blood that can help heal your body, promote hair growth, stimulate collagen, improve scarring. Boost the effects of SkinPen microneedling with PRP or simply receive PRP injections.


SkinPen® Microneedling

This treatment will help you experience the power found in your body to heal, restore, and repair your skin. Acne scars, wrinkles, stretch marks and more can be treated by improving skin's texture. SkinPen is one of the only FDA approved microneedling devices on the market today.



We offer fillers from the Restylane, Bellafill and Juvederm collection. Our expert injectors can evaluate your problem areas and create a treatment plan with the right fillers to help you look and feel your best. With hyaluronic acid fillers and filler that is FDA approved to last up to 5 years, Proper Eu is your injection destination.

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IV Infusion

This therapy aims to optimize health, enhance well-being, improve athletic performance and address various concerns, such as dehydration, nutrient deficiencies, fatigue, stress, and immune support. relax and rehydrate at Proper Eu.


You will find a Skincare Product that fits you.

We promise!

All skin types: Dry skin, aging skin, oily skin, acne prone skin or sensitive skin AND all price points.


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Client Testimonials